FAQ says it'll most likely by P2P while buying the game first.
Quote:
We have not made final decisions about the cost to play. There will be a retail fee for the original purchase, most likely in line with standard PC titles. In addition, it is likely that we will go with the industry standard of paying per month (or 3, 6, 12 months) of play. We are investigating alternate payment plans, and should any of those be feasible we will offer it in addition to this standard.
Payment options for a monthly subscription fee have also not been finalized. It is likely that we will provide multiple options, and that a credit card will not be the only method of payment. We realize that not everyone wishes to pay in this manner, and will be working out details for these users as well.
When you shoot an arrow, you have to aim and the game is all about skill, gear is useless.